PRIVACY POLICY
OUR COMMITMENT
Lakecity Financial Services (“LFS”) collects and generates various data points about you. Data by which you are identified is termed as “Personal Data”. Personal Data does not mean information that is freely available or accessible in the public domain. Your Privacy is of utmost importance to Lakecity Financial Services and the protection of your Personal Data is a key commitment for Lakecity Financial Services. Lakecity Financial Services is governed by the provisions of applicable laws in India including the Information Technology Act 2000 and the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 to maintain the privacy of your Personal Data. Lakecity Financial Services is a Mutual Fund Distributor registered with AMFI, trading member and depository participant and is also engaged in providing other financial and related services.
INFORMATION COLLECTED BY LFS
Personal Data that Lakecity Financial Services may collect from you includes, but are not limited to, the following:
Personal details (e.g. name, contact details including, residential address, date of birth, documents such as identity card/passport details / Aadhaar details / PAN / Voter ID/driving license, and/or education details) provided by you to Lakecity Financial Services to avail various services from Lakecity Financial Services;
Financial details (e.g. income, expenses, and/or credit history) needed as part of the request for some of
Lakecity Financial Services’s products/services;
Images/videos of documents/photos required to avail any of our products/services;
Voice recordings of conversations with Lakecity Financial Services customer care agent by you to address your queries/grievances;
Specimen signature(s) or consent for the processing your request.
USAGE OF YOUR PERSONAL DATA
Subject to applicable laws, Lakecity Financial Services may use your Personal Data in its business operations to perform, among other actions, the following:
To check and process your requests submitted to Lakecity Financial Services for products/services and/or instructions or requests received from you in respect of these products/services;
To share with you, updates on changes to the products/services and their terms and conditions;
To take up or investigate any complaints/claims/disputes;
To respond to your queries or feedback submitted by you;
To verify your identity to provide products/services to you;
To monitor and review services from time to time;
To undertake financial/regulatory / management reporting, and create and maintain various risk management models;
For conducting audits and for record-keeping purposes;
For selective offers and promotions.
Lakecity Financial Services also uses your Personal Data to fulfil the requirements of applicable laws/regulations and/or court orders / regulatory directives received by Lakecity Financial Services.
OTHER WEBSITES
The Website and its associate/group sites contain links to other websites. Lakecity Financial Services is not responsible for the privacy practices or the content of such websites.
SHARING OF DATA
Lakecity Financial Services (LFS) may share any Personal Data with the following parties, in connection with and as may be necessary for the conduct of Lakecity Financial Services business/operations:
Authorized external third parties/intermediaries or any other service provider who are involved in transaction processing, dispatches, printing/marketing, unless specifically written to Lakecity Financial Services to refrain from sharing such information with such parties;
Any regulatory/administrative/legislative authority and/or with the Lakecity Financial Services for compliance with any legal, statutory or regulatory requirements for complying applicable laws for the time being in force and/or for the purpose of data storage.
Lakecity Financial Services shares such aforesaid information to the aforesaid service providers under strict confidentiality and only on a 'need to know basis' and for the purposes of lawful functioning of Lakecity Financial Services’s business/operations.
Notwithstanding anything contained, Lakecity Financial Servicesshall not be responsible/liable, either directly or indirectly, for the authenticity/accuracy of the personal/financial information or any other data/information submitted by you and/or for its misuse, not attributable to the acts of Lakecity Financial Services, at any time and in any manner whatsoever. In case you feel that any information/data provided by you is inaccurate/deficient or requires updating, then you shall ensure to correct/amend such information/data as soon as possible by getting in touch with Lakecity Financial Services. Lakecity Financial Services will at all times endeavor to resolve any investor grievances promptly
Lakecity Financial Services reserves the right to modify sections of this Privacy Policy at any time without giving any prior notice. Please check this Policy from time to time for any changes.